Self-Adhesive Labels: Adding Value in the Sustainability Arena

Contributed article by FINAT

"There can be few industries in which the word 'sustainability' can be defined in such depth and detail as self-adhesive labelling," says Jules Lejeune, Managing Director of the self-adhesive label industry association FINAT. "The lengthy and complex value chain means that our members are challenged to interact at many levels and in many ways with the environmental agenda. The chain begins with raw materials such as paper, films, polymers, and chemicals. It continues through energy-efficient lamination and label converting and the recycling of processing waste; and concludes only with disposal with recycling-friendly consumer packaging."

Müller Italy: With GIZEH Elegance on the Shelves

The Müller Italy dairy now employs premium packaging for its premium yogurt line “Crema di Yogurt.” The new, exceptionally decorated polypropylene cup was developed by the plastic packaging specialist GIZEH and now cuts an elegant figure on the cooling shelf.

The premium line “Crema di Yogurt” from Müller Milch dairy has a new look. The premium yogurt can now be found on supermarket shelves throughout Italy in a high-quality decorated plastic cup from GIZEH. The new packaging involves a thermal-formed 500 gram round cup made from polypropylene and decorated by GIZEH with an OPS sleeve in an attractive design. “Crema di Yogurt” is available in nine delicious flavours. Müller Italy previously sold its yogurt in printed polystyrene cups.

The most important goal in redesigning the packaging was to accentuate the high-quality character of the premium yogurt with a corresponding packaging design. It is considered to be one of the characteristics of the Italian market that much better margins can be obtained with products offered in high-quality packaging than in other European countries.

GIZEH thus continues its successful cooperation with the dairy company Alois Müller with this project for Müller Italy. For several years now GIZEH has already provided specialized packaging solutions for the well-known brands of the Müller Group in Germany, including the popular “Weihenstephan” brand

Convenience in Canning: the Mediterranean Fish Market

by Steve Thomas, Marketing Manager, Crown Food Europe 

Using Metal Can Packaging to Enhance Brand Appeal. Every year, around 12 billion kg of fish is consumed in the EU. That equals 24 kg for every EU citizen, which is well over the world average of 13 kg per person. What's more, the demand for fish in Europe is growing. With busier lifestyles, consumers are becoming more conscious of the need to eat a nutritious and balanced diet in order to maintain good health. For them, fish is a great way to consume lean protein and also boost the nutrients and vitamins in their diets.

Food Packages 33, unforgettable June

The new issue presents an overview of the most important events scheduled for June, starting from Packology, the Italian manufacturers' packaging trade show, which will be held from Tuesday 8th to Friday 11th June 2010.

The expo, limited to trade members, will be held every three years and is the result of a partnership between the Italian Packaging Machinery Manufacturers Association (UCIMA) and Rimini Fiera Spa. Packology will feature the industrial production of a system that in Italy puts a great accent on export; from its first edition, the show offers an appointment able to highlight technological and innovative excellence. It is an event greatly wanted by the UCIMA, which represents almost all Italy´s world-leading Italian manufacturers, along with Rimini Fiera, owner of prestigious expo brands in the technology for the ceramic and brick inustries and in the woodworking machines sector. On one hand, therefore the leading trade association and on the other the third most important Italian expo centre.

Biodegradable packaging boards

Stora Enso is meeting the growing demand for biodegradable packaging solutions by expanding its selection of biopolymer-coated packaging boards. Biodegradable coating options are available for a number of the company's board grades for use in cups, plates, trays and folding cartons. The paper cups used at the Finnish Pavillion at the current World Expo in Shanghai are made from biodegradable Cupforma board.

Packaging Futurology

What are the leading technologies of the next decade? What influences packaging in the years to come?

IPI International Packaging Institute announces an expert seminar that gives packaging designers, marketing experts, packaging development, innovation managers and R&D specialists the opportunity to gather ideas about and for the future.

Consumers may pay more for unusual designs

Recent studies, commissioned by M-real Consumer Packaging, have found that cartons with innovative designs attract consumers on the shelf, but that difficulties in opening and closing the same package will alter opinions dramatically and influence the decision on whether to repurchase a product.